PocketWatch never sees private dashboards. We take a creator's public signals — subscribers, views, average concurrent viewers, follower counts — and run them through published industry benchmarks: ad RPM by niche, sponsor CPM, platform sub economics. Every output is a range (never a point estimate), every line item carries a confidence grade, and every number shows its formula in the UI. When a real figure leaks — a disclosed deal, a court filing, a creator's own "how much I made" video — we use it to calibrate the tables.
| niche | long-form RPM | sponsor CPM |
|---|---|---|
| finance | $12–$30 | $40–$80 |
| tech | $7–$16 | $30–$60 |
| education | $5–$12 | $25–$50 |
| science | $5–$12 | $25–$50 |
| fitness | $4–$10 | $25–$55 |
| beauty | $4–$9 | $25–$50 |
| entertainment | $3.5–$8 | $20–$45 |
| vlog | $3.5–$8 | $20–$45 |
| podcast | $3–$8 | $18–$40 |
| food | $3–$8 | $20–$45 |
| comedy | $3–$7 | $18–$40 |
| commentary | $3–$7 | $18–$40 |
| animation | $3–$7 | $18–$40 |
| art | $3–$7 | $18–$40 |
| streaming | $2.5–$6.5 | $15–$35 |
| gaming | $2.5–$6.5 | $15–$35 |
| sports | $2.5–$6 | $18–$40 |
| family | $2–$5 | $10–$25 |
| kids | $1.5–$4 | $8–$20 |
| music | $1–$3 | $15–$35 |
TikTok Creator Rewards: $0.40–$0.90/1K qualified views
Twitch: $2.50–$3.50 net per active sub/mo
Stream sponsorships: $5.5–$15 per avg concurrent viewer/mo
Audience-region ad multipliers: us ×1 · europe ×0.8 · eastasia ×0.6 · global ×0.5 · latam ×0.35 · mena ×0.35 · southasia ×0.25
High — computed from a stat we can observe directly (view counts, sub counts). Medium — computed from a derived stat or a modeled rate (sponsor pricing, estimated concurrents). Low — private economics we can only bracket (merch margins, equity, contracts). Wider range = more honest.
Are you a creator on the board and we're off? Good — tell us. Estimates are ranges, not accusations, and disputes make the model better. A claim-your-profile flow is coming; until then, reach out via the early-access form below and we'll review the math with you.
PocketWatch estimates are derived from publicly available data and industry benchmarks. Ranges, not verified figures — for entertainment and research.